Continuing the reading it makes the statement of the rise of mobile phones and/or smart phones creating awareness for many users. I myself use my phone to find a navigate my way through any situations. If I see a billboard that promotes a new movie, out of curiosity, I would jump on my phone and look it up either watching a trailer or reading a synopses. I even would then look for the closest theater and get directions leading me to that same theater.
Next what I found interesting of what could be possible in the near future is the invention of "Geo-Annotation." Geo-Annotation could possible be the future for advertisement, when walking by a restaurant or even an outlet store you can access deals or sales that the store is promoting. This evolution can bring a new change in society and how it operates. To be able to receive knowledge on a location will be amazing and very productive as well as fortunate to businesses to the average visitor.